2026
Laguna Beach · April 13–15
A small room of senior executives. No panels for the sake of panels.
AI, adoption, and what's actually working — without the marketing layer.
The sessions matter. The dinners matter more. Come ready for both.
Hotel Check-In
Happy Hour on the Seaview Lawn
Dinner
Dinner Concludes
Breakfast on Studio Lawn South
Keynote, Will the Real Agent Please Stand Up?
Andy Lin, CEO, Provoke
Guest Keynote, The Second Act
Joe Theismann
Break
Roundtable Discussions
Lunch
Fireside Chat, Operating Inside the Lines
Goodbye Standups
Jenna Chamra, Chief Customer Officer, Provoke
Closing
Afternoon Break on the Studio Garden
Optional Beach Walk
Meet in Lobby
Dinner at Selanne Steak Tavern
Return to Hotel
Breakfast on Studio Garden
Hotel Check-Out
30801 Coast Hwy, Laguna Beach, CA 92651
Location
Perched on a bluff overlooking the Pacific. Coastal California at its best.
30801 Coast Hwy, Laguna Beach, CA 92651
Hotel Details
Transportation
Montage Laguna Beach sits above a small cove with direct beach access. Relaxed but impeccably run — the kind of place where outdoor dining feels intentional rather than an afterthought. Laguna Beach itself is a working arts town with good restaurants, galleries, and just enough to do between sessions without being overwhelming. It's the right kind of distraction.
Check-in at Montage Laguna Beach begins at 4:00 PM on Monday, April 13. The hotel will hold your luggage if you arrive early. Check-out is Wednesday, April 15 by noon.
Smart / business casual.
Fly into John Wayne Airport (SNA) — about 30 minutes away. LAX is also an option depending on your route. Uber and rideshare services are widely available from both airports. The hotel address is 30801 Coast Highway, Laguna Beach, CA.
Please see the Agenda page for all details. Monday is arrival and a welcome dinner. Tuesday is the main content day — keynotes, a guest speaker, a customer panel, and dinner out at Selanne Steak Tavern. Wednesday is breakfast and departure at your convenience by noon.
Yes. All meals during the event are covered — Monday happy hour and dinner, Tuesday breakfast, lunch, and dinner at Selanne Steak Tavern. Wednesday morning breakfast before departure.
There's an optional afternoon activity on Tuesday at 4:00 PM. Details will be shared closer to the event — participation is entirely up to you.
Reach out to anyone on the Provoke team for help.
Andy: 510.502.6143
Jenna: 641.780.2075
Sam: 713.408.3885